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Amanda Mclaurin. Informative Outline. TopicRape Culture.

Amanda McLaurin Informative Outline Topic: Rape Culture Specific Purpose: To inform the audience of how our society has become a rape culture. Thesis: Due to overexposure our society has become desensitized to the effects of rape and sexual abuse allowing a rape culture to flourish. I. Introduction a. Attention Getter: What is rape? By definition provided by Justice.gov, â€Å"Rape is the penetration, no matter how slight, by a sex organ of another person, without the consent of the victim.† A majority of rapes, go unreported for often times the offender is someone to victim knew. Transforming: A Rape Culture says that if the perpetrator was a spouse or lover seventy-five percent of the time the victimizations go unreported, seventy-one†¦show more content†¦It’s in the forefront of our lives, our movies, music, on our social media feeds. a. It is argued by many especially in the feminist community that it is in the porn industry that the problems of rape culture stem from. i. In Gail Dines section in Transforming A Rape Culture, she states that pornography viewed as a teaching tool almost like a how-to manual using words and images on legitimizing and objectivizing women as sex objects. Violence against the women within the pages or on video is so sexualized it becomes invisible as to what it really is. (p.107) ii. It was the magazine industry that brought pornography to mainstream audiences. Starting off with the success of Playboy, followed by Penthouse and Hustler which laid groundwork for the multibillion dollar industry it is today. iii. Playboy the most well-known is viewed as soft-core while Hustler is hardcore for it shows â€Å"pink† and being the first nationally distributed magazine to do so which it takes pride in. â€Å"Pink† is the term used by the industry for spread female genitalia. (p. 108) iv. Today’s pornography portrays women as insatiable sex objects who crave bondage, anal sex, multiple penetration, and outri ght abuse. Violent sex has become routine in pornography. Many videos document gang rape and present it as consensual sex. The images are not classified as violent for pornography

Branding and Product Development Marketing

Question: Discuss about theBranding and Product Development Marketing. Answer: Introduction It is widely acknowledged that the idea regarding the development and promotion of new products fundamentally bears the key to survival and growth of a vast range of business organizations. As reflected by Picard (2014), development of new products and ensuring their promotion in the right manner often provide significant opportunities to the organizations. Based on this particular information, it is crucial for the marketing approaches to build a sustainable relationship between the product development phase and strategies adopted by the firm. The particular fact should need to be clearly embedded in the new product planning process devised by the companies by ensuring the alignment with corporate purpose and scopes for setting the useful guidelines (Best, 2012). Based on these critical concepts associated with branding and development of new products, this paper is intended to investigate the application of product development methodology involving the reality television shows of Australia. At the same time, the essay is focused on shedding light on the importance of branding in the products available at the supermarket for selling. The overall information is expected to enrich the knowledge of branding and product development process associated with marketing a newly innovated item. Discussion of Concepts Product Development Steps and their Relationship with the Product Development through Television Show According to Dinnie (2015), developing a new product always require a professional approach to be undertaken by the marketers or entrepreneurs. Based on the investigation, product development refers to a particular method for developing a new product to be sold by the business or enterprise to a broad range of customer base (Fuller, 2016). The designing process holds a considerable amount of importance in the process of product development referring to the activities dedicated to improving the styles, feel, and look of the product. Alternatively, Khan, et al., (2013) saw development as the collective method signifying the useful application of various activities. The particular work has provided a clear indication of the key activities based on the identification of opportunities in the market, preparing the specific product for appealing to the recognized market, and ultimately tasting, modifying, and refining the particular product until its readiness to offer to the market (Klimch uk Krasovec, 2013). From the application of the case study, it is determined that the particular trend regarding the submission of reality television shows is already exhibited in the social context of Australia. The reality shows related to the cooking category is one of the highly is one of the most popular TV series receiving a major hype from the population (Picard, 2014). With the help of gathering a proper understanding related to the identified fact, Recipe to Riches, a television show was launched in the Australian viewers segment with the aim of demonstrating and promoting the home recipes defined by the contestants. From the analysis of the case study related to Recipe to Riches, the particular reality show encourages the players to devise a brand name for their individual products to bolster the formation of a consistent strategy insisting launch of the product in the target market. With reference to the work formed by Best (2012), the first step as part of the reality television show is prim arily based on supporting the preparation of the home recipes by the participators for ensuring the mass production of items and selling them through the supermarket. In this case, the meaningful involvement of Woolworths with the particular reality show facilitates the achievement of such aim put forwarded by the entire arrangement. Television shows are always intended to capture the attention of a wide range of viewers driving the firms or individuals to shape up their activities for producing a mass quantity of products and selling them according to the swift rise of demand (Ruby, Pathak, Aggarwal, 2014). The second stage of product development is based on positioning the identified brand of the product by accumulating a substantial level of understanding related to the main competitors in the existing market (). Fuller (2016) has dictated through his marketing research that the marketing individuals must need to obtain in-depth knowledge about the current position of its brand within the market and the presence of fundamental brand names into the same market for deciding upon the steps required embracing in the preliminary juncture. The specific reality show involves the participation of mentors with each contestant for supporting them developing the required range of familiarity regarding the existing market and current condition of their brand presence. Developing a brand name and providing foremost priority in the packaging process are often referred to as the fundamental components of advertising process (Khan, et al., 2013). Pickard (2014) has confirmed through his work that advertising method has its significant contribution to overall product development process, where the principal goal of the entire activities are based on capturing the high share of the target market and expanding the growth of revenues associated with new products. The third stage of product development introduced by Recipe to Riches is based on establishing the brand name and selecting the appropriate steps for ensuring suitable outcomes of product packaging. The ultimate stage associated with the reality show is nominating a winner by making a proper selection of winning product and developing it into a branded product by ensuring the availability of on the shelves of Woolworths for sales after the end of episode. Based on the investigation to the identif ied stage, it can be referred that branding is influenced by the offering justifiable recognition to the product to promote the development of a new product (Dinnie, 2015). Importance of Branding and its Development in a Supermarket Product According to Klimchuk Krasovec (2013), branding plays an integral part in the construction of business ideas and approaches. Due to such implication, large corporations use to spend hundreds of millions of dollars for constructing their brand image and positioning adequately in the target market. Some of the important reasons are outlined in the following section contributing the importance of branding in the phase of product development process associated with a supermarket (Hollensen 2015). Brand generates a certain image in the mind of customers regarding the service and capabilities in the items provided by a supermarket. Increasing loyalty is created through the application of adequate branding resulting in the enhancement of sales and revenues for the supermarket. Appropriate branding improves the overall image of the supermarket to ensure the customers or clients referring it to others. Branding process helps the supermarket to build up the information suggesting the customer expectation over the items served through the stores. Ultimately, suitable branding adds value to the supermarket while conveying a strong emotion in overall product delivery process. With the application of the reality show named Recipes to Riches, branding for each product was developed through the active inclusion of product development steps and procedures. Based on the collected understanding, the branding of each product screened at Woolworths was done by combining all three key areas, such as advertising, branding, and product development. In order to develop the brand, the respective position of each product was determined by the valuable assistance of experts through analysing the involvement and activities of existing market competitors (Keiser Garner, 2012). Based on such understanding of the market, relevant marketing approach of the food items was developed for each product separately by the contestants for spawning a significance appeal to the 19.5 million Australians visiting the supermarkets on a weekly basis. Conclusion From the overall analysis, it is revealed that branding is an integral part of product development, which relies heavily on capabilities of techniques adopted in marketing and advertising division. The engagement of a reality show builds such platform for promoting the marketing and advertisement of a new brand of product due to its wide range of coverage (Cavusgil, et al., 2014). It is concluded that broadcasting media provides critical influence in the product growth and development in a target market, where the marketers should need to expand their focus to the broader demographic criteria. References Best, R. (2012).Market-based management. Pearson Higher Ed. Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., Rose, E. L. (2014).International business. Pearson Australia. Dinnie, K. (2015).Nation branding: concepts, issues, practice. Routledge. Fuller, G. W. (2016).New food product development: from concept to marketplace. CRC Press. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Keiser, S. J., Garner, M. B. (2012).Beyond design: The synergy of apparel product development. AC Black. Khan, R. S., Grigor, J., Winger, R., Win, A. (2013). Functional food product developmentOpportunities and challenges for food manufacturers.Trends in food science technology,30(1), 27-37. Klimchuk, M. R., Krasovec, S. A. (2013).Packaging design: Successful product branding from concept to shelf. John Wiley Sons. Picard, R. G. (Ed.). (2014).Media product portfolios: Issues in management of multiple products and services. Routledge. Ruby, P. K., Pathak, S. M., Aggarwal, D. (2014). Critical attributes of transdermal drug delivery system (TDDS)a generic product development review.Drug development and industrial pharmacy,40(11), 1421-1428.

Welfare Essays (893 words) - Federal Assistance In The United States

Welfare Welfare is a government program that provides money, medical care, food, housing, and other things that people need in order to survive. People who can receive help from these welfare programs are children, elders, disabled, and others who cannot support their families on their current income. Another name for welfare is public assistance. There are many organizations that supply this public assistance. Such as Salvation Army and other groups. Public assistance benefits help many people who live below the poverty line, an income level is established for families. If your income is below this you would be eligible to receive this help. Welfare in the United States Federal and state governments in the Unites States serve the poor people through about 60 public assistance programs. Most people receive help through one of the four major programs. These programs are Medicaid, Aid to families with dependant Children, Social Security, or Supplemental Security, or the food stamps program. I will discuss the four programs individually. Medicaid provides free medical care to the poor people. Funds vary from state to state. In some situations, people who may be able to pay daily needs, but can't afford large medical bills may also be able to receive Medicaid. Some services paid for are bills such as doctor's visits and nursing home care. Most Medicaid funding comes from the federal government. The rest is supplied by the state. Each state runs their own Medicaid program. A.F.D.C. provides cash benefits to dependent children and the parents or the guardians taking care of them. Most families that qualify for A.F.D.C. have just one parent in the home. About 80 percent of these families are headed by a woman. A.F.D.C. also pays benefits to two-parent families if both parents are unemployed. Most A.F.D.C. funding comes from the federal government. The states provide the rest of the money and administer the program. The sizes of families' payment vary from state to state. Next is Social Security Income. This provides financial Aid to people in need who are at least 65 years old, blind, or disabled. The federal government finances and administers social security income programs in most states, though some states supply the federal payment and are able to run their own programs. Finally, the Food Stamp Program helps low-income households buy more and better food than they could otherwise afford. Each participating household receives a certain number of coupons called food stamps. The stamps are issued by the federal government. The number of stamps a household receives varies with the family's size, income, and expenses. Cooperating grocery stores accept the stamps like money for food purchases only. There are other programs such as energy assistance and public housing. Energy assistance, which is federally financed but administered by the states, helps people pay fuel bills. Public housing provides low cost rental apartments in government owned buildings. State and local governments fund and administer their own general assistance programs. These programs provide financial aid for needy people who do not qualify for other types of welfare. People waiting to receive assistance from other programs also may get temporary emergency aid from general assistance. Back in the early days, welfare resembled the English system. Social governments were responsible for helping the poor. But the colonies and later the states, sometimes helped the local government provide aid. The first federal welfare program, began after the Revolutionary War, they provided pensions to war veterans. During the Civil War these pensions were expanded to cover soldiers' widows and orphans. In the early 1900's, primary responsibility for providing welfare benefits shifted from local to state governments. During these years, states enacted programs to aid dependent children and the elderly. The criticisms of welfare ranges over a number of social and economic issues. Some people criticize welfare programs for not providing high enough benefits to eliminate poverty. Spending on welfare would have to increase greatly to eliminate poverty, and many people believe the cost is already too high. Many critics of the welfare system charge that providing a steady income to needy people encourages idleness. Actually, most welfare benefits go to elderly, blind, and disabled people and mothers with young children. But welfare does discourage some recipients from working harder by reducing benefits if their income

5 Words and Their Nonantonymic Antonyms

5 Words and Their Nonantonymic Antonyms 5 Words and Their Nonantonymic Antonyms 5 Words and Their Nonantonymic Antonyms By Mark Nichol Some words appear to be antonyms of other words because they consist of one of those words preceded by an antonymic prefix. However, the sense of the prefixed word may be only tangentially related to the root word. Here are some examples of such mismatches: 1. Apprehension/misapprehension: The most common sense of apprehension is of foreboding (â€Å"A cloud of apprehension enveloped her†), and it refers to capture (â€Å"The apprehension of the suspect followed quickly†), but it also means â€Å"perceiving or comprehending,† and it is this sense that applies in the antonym, which means â€Å"misunderstanding.† (The root word, apprehend, is from the Latin word for â€Å"to seize or grasp†; comprehend is related, as is reprehend literally, â€Å"to hold back from grasping† which means â€Å"to disapprove.†) 2. Alliance/misalliance: An alliance (the root word, ally, stems from the Latin word for â€Å"to bind†) is an association between two or more parties. A misalliance is technically defined in the literal antonymic sense of an inappropriate union, but it is seldom used that way; it usually refers to a marriage between mismatched partners. (The French forebear, mesalliance, is even more specific in denoting a person’s romantic liaison with someone beneath them in social standing.) 3. Demeanor/misdemeanor: Demeanor refers to someone’s manner or behavior, but misdemeanor is a legal term for a minor crime (though it can also generically mean simply â€Å"an offense†). By the way, demean, from the Latin word for â€Å"lead,† is the rarely used verb form of the former. The demean we usually employ is a homonym meaning â€Å"to degrade or put down† (from the German word for â€Å"to have in mind†). 4. Fortune/misfortune: Fortune (from the Latin word for â€Å"chance† or â€Å"luck†) has three distinct meanings: â€Å"wealth,† â€Å"destiny,† or â€Å"luck.† Misfortune is antonymic only to the latter sense; it does not refer to a dearth of riches or an absence of fate. 5. Giving/misgiving: Giving is the act of offering something. A misgiving, however, is a doubtful feeling about an impending event. Both words derive from a Scandinavian ancestor, with a Latin near cognate that means â€Å"to have.† The rare verb form misgive means â€Å"to be fearful† or â€Å"to suggest fear or doubt.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Has vs. HadAnyone vs. EveryoneWood vs. Wooden

The Federal Reserve System Essay Example | Topics and Well Written Essays - 750 words

The Federal Reserve System - Essay Example The Federal Open Market Committee (FOMC) consists of the Board of Governors and Federal Reserve Bank Presidents. The FOMC is the monetary policymaking body that creates policy designed to stimulate economic growth, full employment, stable prices, and a sustainable pattern of international trade and payments. It makes responsible decisions concerning the open market operations. In addition, the FOMC directs system operations in foreign currencies. The Board of Governors makes decisions regarding cost and availability of money and credit in the economy. The Board regulates banks, contributes to the monetary policy, and oversees the activities of the Federal Reserve Banks. Members of the Board of Governors include Ben S. Bernanke, the Chairman; Roger E. Ferguson, Jr., the Vice Chairman, Susan Schmidt Bies, Mark W. Olson, Donald L. Kohn, Kevin M. Warsh, and Randall S. Kroszner all of whom are responsible for discount rate and reserve requirements. The responsibilities for discount rate policy are shared with the Federal Reserve Banks. In 1976, the Consumer Advisory Council, consisting of consumer and creditor representatives was established to advise the Board of Governors on consumer related issues. Before the appointment to the Board of Governors, Bernanke was one of President Bush's top economic advisers. He received his bachelor's degree in economics from Harvard and his PhD for MIT. He was a professor at Princeton University and chair of the Economic Department. As a member of the Federal Reserve Board, Bernanke is the first new Fed chairman in nearly two decades. The Federal Reserve Banks conduct research on the economy, supervise banks in their region, and provide financial services to banks and the United States government. They hold cash reserves for depository institutions and make loans to them; move currency and coins in and out of circulation; collect and process millions of checks daily; provide checking accounts for the Treasury; issue and redeem government securities; and are the fiscal agents for the United States government. The Federal Reserve Bank districts include: Atlanta, GA; Boston, MA; Chicago, IL; Cleveland, OH; Dallas, TX; Kansas City, MO; St. Louis, MO; Minneapolis, MN; New York, New York; St., Philadelphia, PA; Richmond, VA; and San Francisco, CA Simplistically speaking, monetary policy is used to control the cyclical fluctuations in the economy. It influences economy activities, by manipulating the supplies of money and credit, thus altering the federal funds rate. Using the three monetary tools - open market operations, discount rate, and reserve requirements, the Fed regulates the money supply. Each affects the amount of funds in the banking system. The open market operations are the purchases and sales of United States Treasury and federal agencies securities. When the Fed desires to increase reserves, it buys securities and to decrease reserve, it sells securities. Such transactions affect the amount of money and credit banks posses, which affects the interest rates and the performance of the United States economy. The discount rate is the interest charged to commercial banks and other depository institutions for loans they receive from their regional Federal Reserve Banks. When the discount rate increases the amount lending made by banks

ICT in Tourism and Hospitality Sector Essay Example | Topics and Well Written Essays - 5000 words

ICT in Tourism and Hospitality Sector - Essay Example This essay is to evaluate the extents to which use of ICT has been embraced in the tourism and hospitality industries especially in small and medium enterprises. The paper will identify the various applications or innovations of information and communication technology that have been integrated into the mentioned industries and how they have helped in improving operations. This essay will point out the major areas of ICT advancement by use of a case study of one of the companies operating in the said industry. The selected case study is the Galle Fort Hotel in Sri Lanka. The hotel is a world recognized hospitality destination with a simplicity that has won the hearts of many people visiting the Galle Fort tourist attraction in the country. The beach hotel is owned by an Australian family with a total of 13 guest rooms and has won many awards among them the 2007 UNESCO heritage conservation award and the world travel award 2009 for being the country’s leading boutique hotel and many others. The hotel has embraced the use of ICT and has a fully functional website. This paper will closely examine its ICT use through the various applications it has employed in order to help it in the day to day operations. From early times, Sri Lanka has been a major tourist attraction for visitors across the globe. The Galle Fort Hotel is one of the best boutique hotels in the country. The hotel is built on the fortified old town of Galle that was founded by the Portuguese in the 16th century. This points out to how it has been set out on a historical and world heritage site. To turn this around whilst ensuring that the area retains its rich historical and cultural heritage is definitely a great challenge. However, the hotel has adopted the use of ICT as evidenced by its presence in the internet through its official website and other social networking sites like face book.